Ich habe eben auf meinem englischen Blog ein hervorragendes Buch über Twitter Marketing gepostet.
Für Alle die (zumindest ein wenig) Englisch verstehen, absolute Pflichtlektüre!
Hier gehts zu meinem englischen Blog:
Meine Liebe zu Friendfeed kennt ihr ja mittlerweile….
Für all jene deutschsprachigen Leser, die Schwierigkeiten mit dem englischen Friendfeed haben, gibt´s jetzt auch Lifestream.fm…
Ist noch closed beta - fragt mich um ne Einladung wenn ihr es ausprobieren wollt!
Welchen Ratschläge können Sie jemanden geben, der seine Online Reputation verbessern möchte?
Ich muss mir zunächst anschauen, wie es aktuell um meinen Ruf im Web steht. Gibt es kritische Stimmen, habe ich irgendwo etwas Falsches oder Unkluges publiziert, findet man mich gar nicht? Je nachdem kann muss ich dann aktiver werden oder beschränke mich auf wenige Aktionen – melde mich bei Xing an oder nutze einen Social Bookmark-Dienst. Auch hier gilt wieder, dass man nur das nutzen sollte, was man mag und auch mittelfristig nutzen wird. Ist der Ruf bereits ruiniert, muss ich mich mehr anstrengen. Ein gutes Blog, das möglichst schnell viele Leser findet, ist sehr hilfreich. Aber an sich sollte ich in diesem Fall an möglichst vielen Ecken, also auf vielen Seiten ansetzen; mich vielfältig präsentieren. Doch immer bewusst, glaubwürdig, ehrlich und mit möglichst interessantem, einzigartigem Content. Ich kann viel tun, doch wenn es niemanden interessiert, bringt das nicht viel.
Quelle:
http://klauseck.typepad.com/prblogger/2008/06/melanie-huber.html#more
Interessanter Artikel über die vorhandenen deutschen Social Networks und deren User (bzw. Zielgruppe?)
Die 6 goldenen Regeln im Social Media Marketing:
1) Kenne deine Zielgruppe
2) Finde sie im Web 2.0
3) Bau Kontakt auf
4) Kommuniziere und vertiefe den Kontakt
5) Gib wertvolle Ressourcen
6) Platziere dein Produkt
It´s that easy! :-)
Mit Twellow kann man Twitter User finden, die spezielle Fähigkeiten oder Jobs haben. Man kann also z.B. Programmierer, Designer oder Politiker suchen, um sie über Twitter anzuschreiben oder ihre Updates zu abonnieren.
www.twellow.com
Da lacht das SMM-Herz! :-)
Gelbe Seiten 2.0 sind ne Waffe für unsere Social Media Marketing Belange…
I keep banging on about the importance of the headlines in your blog and how they have to be punchy, relevant and make people want to click them.
I’ve also talked about Twitter and how it’s best to treat it as a micro-blog. When you tweet something on Twitter, you’re basically applying the same principles that you apply when you’re writing a headline for you blog.
Twitter is great for driving traffic to your website but if you’re going to tweet your own site in the hope of getting people to come to it then you need to surround it with text that’s going to make people want to click on it.
Because examples are often easier to understand than a load of theory, I’ve kept a list of the tweets I’ve clicked in Twitter this morning and I’m going to explain why I clicked on them. Hopefully it’ll provide some insight into what makes a good tweet and keep you understand what you should be aiming to do with your own tweets (at least if you want ME to click on them - it might not work for anyone else!).
One thing to bear in mind is that most of these people have a head start because I respect them, they talk about things that are in my domain and they generally provide good interesting links. They don’t tweet their own stuff all of the time (or if they do then I don’t notice it!), so I’m more likely to click on something that they tweet.
Source: http://massmediadesign.co.uk/blog/archive/2008/05/23/twitters-links-that-i-had-to-click.aspx
Personally I hate the term “marketing” as well as combinations like search engine marketing. Even more than that I despise the term social media marketing which is an oxymoron in itself. I wonder why I forgot to add to this list of despicable terms.
In fact I do search engine and social media optimization instead of marketing.
In SEO 2.0 you do not sell to people, you inform, but they want to pay you anyways to get more.
The difference between social media marketing and optimization is like that of shareware and freeware. Marketing means selling the people stuff, optimization giving it away for free. In SEO 2.0 you get one step further: You give it away for free to get something else in return without tying both. So you do not just give away a freeware version to sell your professional software package.
SEO 2.0 is more like creative commons or open source: You give away everything to get something else: Reputation, attention, authority etc.
With these you can sell to other people while you do not take away anything from the people who have received from you.
So in SEO 2.0 you do neither sell not trade. You practice true altruism. Many people know already: Altruism is the better egoism. The more you give away the more you get back.
This is a fundamental rule of humanity ever since. Just think of your family or friends. The more love you give to your children the more you will get back. The more time you spend your friends the more friends you’ll have. Of course this rule has some limitations as you can’t just give everything to your children out of love as well as you need to identify who your real friends are and not feed people who start to exploit you (like most employers do). Nonetheless it works.
So how does this make sense for blogging, also regarding business blogging, especially to make social media marketing superfluous?
Let me tell you a little more about Germany: Here you do not have social media that really bring visitors to your site. Imagine no Digg, Reddit, Propeller etc.
The biggest German Digg-like site will bring you as many visitors as the still nascent Mixx community or a niche social site like Sphinn. Also you can’t submit most of the German content to international social sites.
So how the hell can you get traffic for your blog without targeting social media at all? Yes, it’s possible. I do it for my blogging clients as well as for my private blogs.
Here is a short list of actions you can perform to get more visitors without social media marketing:
As you see it’s basically about two things: Commenting and linking out. Becoming a part of the blogosphere. Your blog is not an island.
Blogging without using social media yourself for marketing purposes and the frowned upon self-submission has some major advantages. Just look at all the time you spend on social media while most of them even don’t respect you for doing it, either by their own policy, their hostile users, or both. So the ultimate goal should be to be able to stop using social media for SMM reasons at all.
The zen of SEO 2.0: Succeed on social media without self-submission.
As a proof of concept we do not submit our own stuff at the SEO 2.0 on Mixx although Mixx allows this. It works fine. In fact I almost never submit my postings, sometimes I won’t even vote for it. Still my blog posts have been submitted over 40 times to Mixx.
I use social media as they were intended: for fun, sharing and news filtering and get popular anyways. People know me and even vote for my stuff across different social media.
So skip social media marketing, do social media optimization. It’s not about what the blogosphere and social media can do for you, it’s about what you can do for them. The more you give the more you get.
Did you ever see a-list bloggers submit their own postings?
Source:
http://seo2.0.onreact.com/
Whether you are engaging people through blogs, email newsletters, their social networks or your own online communities, these principles are critical. The online space is different to traditional means of engaging with or marketing too customers and so it’s critical that you take a new approach. Honesty really is the best policy.
